More Representation Theories - Marjorie Ferguson (1980) and Trevor Millum (1975)

On both your coursework blog and your exam blog post examples from music videos to illustrate these two theorists. If your band/artist is female use Marjorie Ferguson; if male, use Trevor Millum. Remember, these theories were regarding the representation of gender in magazine front covers and adverts so make this clear.

Language in Music Videos - Theory and Practical

Watch again the Tori Kelly "Should've been us" music video. Screen shot examples of the following: whip pan edits, jump dissolves, focus pulls, lens flares, the use of fish eye lens Explain that these are examples of the language of music video, not film.

Theories on Representation - Post on your exam blog

Laura Mulvey - "Visual Pleasure and Narrative Cinema" (1975 academic paper). Apply Mulvey's theories on the male gaze and the quality of "to-be-looked-at-ness"to the video for "She's so Lovely" by Scouting for Girls.

Look at this blog for revision

G324 Coursework Inspiration - Music Videos

Analyse one of Radiohead's music videos on your blog.


These have been reviewed by Slant as they are so iconic.  Look at "No Surprises" (image below) for a video made up of only one take!


Spoiler alert: Don't try this at home!  He nearly drowned.





Slant Magazine Top 10 Radiohead videos

Homework for Music Video Practical and Theory

Pick one of the following 3 movie directors who were film school graduates whose first jobs were in music video:

Michel Gondry
David Fincher
Spike Jonze

Upload their biographical backgrounds.
Find examples of intertextuality in their music video work.

Finally, write a sentence incorporating John Stuart's phrase where he claims a music video is the ideal medium for "incorporating, raiding and reconstructing" other media for meaning.

Try to link this to the 2 audiences - the band's fanbase and the original text.

REMEMBER: Marilyn Monroe in Gentlemen Prefer Blondes and Madonna's Material Girl.

Useful videos to research

Here's my playlist of some useful, or influential music videos, you can use this for research: http://www.youtube.com/playlist?list=PLh2qVSPTcSfFk8HHHdjH7cHc_ljbrUVsz 

Researching artists, videos and ancillary tasks for your project.

For your G324 project you are not simply creating a music video, but in reality you are creating:

"A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 

• a website homepage for the band; 

• a digipak for the album’s release;

•  a magazine advertisement for the digipak."

So in reality you are creating a new band, and promoting a new fictitious album from them. 

(Only you will be 'borrowing' a real song to use for the video part) 

Your blog and your research should reflect this. You will need to research bands and artists as a whole and see;

1. How they promote themselves across multiple platforms (video / website / artwork)
2. If and how they create consistent theme through image, style, design, colour, narrative, tone, etc. 
3. How these various elements come together to promote a single media text (in this case an album) 

As an example, have a look at this from CHVRCHES. A pop/electronic band from Glasgow who are about to release a new album called " Every Open Eye"

Videos: 

Website screenshots;

Album page

Merchandise / Shop page 

Main 'Splash' screen promoting album 

Menu tab

Instagram

Album + single artwork. (digipak art)

Album

Single

Single

Single 

Publicity Photos 

What you need to do, is put an analysis of more than one artist on your blog, who is currently or has recently promoted a new album. You should include examples of the media texts listed in the brief (Videos, website, artwork, magazine adverts). What you need to do, that I have not done, is to analyse and evaluate the images and examples you are adding to your blog to answer the questions I put at the top of this post. 

- Mr Lane 

Arcade Fire - The Suburbs Analysis Task - Deadline Friday 18th September

Watch the video of The Suburbs again:

Arcade Fire - The Suburbs

Now look at this A2 blog:

Analysis of Arcade Fire's The Suburbs

Now post your own thoughts on the video, using Andrew Goodwin's theories as pointers.

You can use my screengrabs if you like - they are on the shared Media Drive in Room 70.

Mrs H

How has the way the media has represented and/or created collective identity changed over time?

How has the way the media has represented and/or created collective identity changed over time?

- Refer to at least one historical and one contemporary text in your answer.
- Refer to at least two different media industries in your answer.

----

Create an essay plan for this question, use the historical examples in the previous post, as well as our work on moral panics, subculture, youth identity, your own research and theories, to help create your answer.

--

Introduction -
- Define the question
- Outline your argument & case studies. What are you going to prove?
- Theoretical Underpinning

Example One: Historical identity;

- What are the historical representations of youth identity in the media?
- Are did the media reflecting or creating these representations? (Was this an example of a moral panic?)
- What is the collective identity presented, or was it created, how?
- Theorists / Evidence / Quotes from the time.

Example Two: (More recent identity)
- What is the collective identity created or represented here?
- How was it created or represented?
- Are there any quotes, references, or theorists to help explain this?
- How does this differ from the more historical example? Or is it the same? (Probably a bit of both)
- How does this match the quotes and theorists and sources you used in your previous example?
- Go back to the question; how has this changed or not?

Example Three: (Current & Contemporary identity.)
- What is the collective identity created or represented here?
- How was it created or represented?
- Are there any quotes, references, or theorists to help explain this?
- How does this differ from the more historical example? Or is it the same? (Probably a bit of both)
- How does this match the quotes and theorists and sources you used in your previous example?
- Go back to the question; how has this changed or not?

Conclusion;

Summarise your arguments and points. What is the pattern or trend you have shown in your essay?
Go back to the question how has the identity changed? (What are your key points to justify this)

Historical Depictions of Youth Collective Identity

The exam defines 'historical' texts as those over five years old. You should not use these texts as your major examples in your case studies, but, the board also requires you to consider "past, contemporary, and future" depictions of collective identity.

Here are some useful historical texts to consider, and to use with our previous historical analyses of Cohen's work on Folk Devils, mods & rockers in 1960's britain, and more moral panics such as the ecstasy panic of the 1990's.

West Side Story (1961 George Chakris) 

A (at the time) contemporary retelling of Shakespeare's Romeo + Juliet. Two rival street gangs fight on the streets of New York.

How does this compare to something like Shank? (2010 Mo Ali) Or the reporting of gang crime in the press?

If... (1968 Lindsay Anderson) 

An at times surreal nightmarish vision of teenage rebellion and the British public school system. Malcolm McDowell plays a boarding school student who, having had enough from his sadistic and cruel teachers and fellow pupils, takes matters into his own hands in an explosive finale...

A Clockwork Orange (1971 Stanley Kubrick) 

Kubrick's classic tale of nihilistic teen Alex and his gang, fuelled with drug laced hallucinogens, embarking on a violent spree of rape and murder and "ultraviolence" in a nightmarish future world. 

Try comparing this to Harry Brown, or Eden Lake. 

Carrie (1976 Brian De Palma) 

Horror revenge classic film, about a bullied teenage outcast, taking revenge upon her tormentors in climactic fashion.

Quadrophenia (1979 Franc Roddam)

Retelling of the classic UK teen rebellion 'Mods & Rockers' conflict of the 1960's, with an iconic soundtrack.

Ferris Bueller's Day Off (1986 John Hughes)

Teenage rebel Ferris Bueller, bunks off school in a bid to have the greatest day of freedom in his and his friends lives.

Try comparing this with the episode of The Inbetweeners where the students bunk off from school and get drunk at Neil's dad's house. 

Heathers (1989 Michael Lehman)

In order to get out of the snobby clique that is destroying her good-girl reputation, an intelligent teen teams up with a dark sociopath in a plot to kill the cool kids.

Press Gang (1989-1993 ITV)

This is what passed for a teenage TV series when I was growing up. 

Try comparing this to; any modern teen TV show, AT ALL. 

My So Called Life (1994 US TV)

A cult classic US TV high school series.

La Haine (1995 - Mathieu Kassovitz) 

Drama about a group of friends, trying to survive in the roughest estates in Paris, as the city tears itself apart in violence and rioting after a Policeman puts a youth into a coma. 

Kids (1995 - Larry Clark)

A harrowing powerful and upsetting film about a group of teenagers in New York whose nihilistic lives drift around sex, drugs, skateboarding and violence. 

 

Buffy The Vampire Slayer (1997 - 2003 US TV Joss Whedon)

A cult classic teen TV series about a girl with magical powers killing vampires. Could probably make a very interesting comparison with the eminently more modern (and British) Misfits. 

Battle Royale (2000 Kinji Fukusaku) 

A violent precursor to The Hunger Games, a fable where in response to a crisis and lack of discipline school children are forced to kill eachother on a deserted island 

Mean Girls (2004 Mark Waters)

Classic high school comedy about the perils of cliques and youth subculture.

Eden Lake (2008 James Watkins)

A group of out of control youths terrorize a young couple on holiday.

Harry Brown (2009 Daniel Barber)

After his friend is murdered by teenage gangs, an ex soldier decides to take justice into his own hands. 

Fish Tank (2009 Andrea Arnold)

The story of an expelled 15 year old girl, whose life is changed when her Mother brings home a new boyfriend.

Andrew Goodwin Music Video

Prezi on Andrew Goodwin

Use this to help you with research on Andrew Goodwin's theories.

Mrs H

Complete for homework this week

A2 exemplar blog - This is an A grade

Hello everyone,

Welcome everyone and well done on your AS results.


Have a look at this blog and check out the competition.

Mrs H.

http://continentalpictures.blogspot.co.uk/