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Fight Club (1999 David Fincher)

Friday 26 May 2017

Artist Research and Identity across products

Researching artists, videos and ancillary tasks for your project.

For your G324 project you are not simply creating a music video, but in reality you are creating:
"A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;
a digipak for the album’s release;
a magazine advertisement for the digipak."
So in reality you are creating a new band, and promoting a new fictitious album from them.

(Only you will be 'borrowing' a real song to use for the video part)

Your blog and your research should reflect this. You will also have to answer the following evaluation question.


How effective is the combination of your main product and ancillary texts?

So this means you need find the links between the digipak, promo video and website.

Today you need to look at real artists to see how they do this. 

Run The Jewels - RTJ 3 

Digipak




Promo Video