Half term homework

Watch this BBC programme.

Blog your response to the programme on your exam blog.  Try to think about how the media might be responsible for "injecting" these ideas into the masses.

Is Britain Racist?

Audience Theories

Watch Grant Abbitt's theory videos on Audience.  He has one on Hypodermic Needle Theory, one on Cultivation Theory and one on 2 step flow.  Summarise these theories on your blog with examples to evidence your understanding.


Grant Abbitt - Hypodermic Needle Theory


Grant Abbitt on Cultivation Theory


2 step flow

Sample Artist Bios and Backstory

Here are some sample artist biographies, you will need to know this information about your artist if you are to create a believable video, website, digipak, or magazine advertisement.

The Weeknd

Abel Tesfaye (born February 16, 1990), known by his stage name The Weeknd(pronounced "weekend"), is a Canadian singer, songwriter and record producer. In late 2010, Tesfaye anonymously uploaded several songs to YouTube under the name "The Weeknd". 

He released three nine-track mixtapes throughout 2011: House of Balloons, Thursday and Echoes of Silence, which were critically acclaimed.[1] The following year, he released a compilation album Trilogy, thirty tracks[2] consisting of remastered versions of the mixtape material and three additional songs. It was released under Republic Records and his own label XO. 

In 2013, he released his debut studio album Kiss Land, which was supported by the singles "Kiss Land" and "Live For". His second album, Beauty Behind the Madness, which became his first number one album on the Billboard200, included the top-five single "Earned It" and produced the number-one singles "The Hills" and "Can't Feel My Face".

Music videos for Production Design

Paul Cripps - Production Designer visit - Wednesday 14th at 3pm

Look at Paul's website and formulate some questions about how to create visually impressive videos.

Remember you will be pitching your idea for your music video so be prepared.

Paul's website is here:

Paul Cripps - Production Designer

Practical Tips - Visual and Stylistic Coherence

Read this website and watch the Lenny Kravitz video for tips on visual and stylistic coherence

Shooting Music Video Tips