Genre Research

This is your homework - to be completed by Monday 18th/Tuesday 19th July

WHAT MAKES A ______ VIDEO? 

(Eg. What makes a pop video)

•Choose a particular genre

•Find 5 artists from that genre

•Look at their music videos and try to find links and conventions that videos from that genre have. (Such as Pop Videos featuring a certain number of costume changes / Rock videos often focusing on the performance of the individual band members.)

•Also note whether they are a solo artist or a band (and how they show this in their videos)

•Look for technical codes such as;

–Whip Pans, Crash Zooms, Jump Cuts, Close Ups, Slow Motion, Cross Cutting, Props, Costumes

•And look for narrative & genre codes such as

–Theme, Storyline, Characters, Use of artist as character, Goodwin’s theories, Atmosphere, Tone, Concept, Relationship between lyric and visuals.

Narrative Theory - to help with your exam response

Click on the link below and summarise the points made on your blog by answering these 4 questions.

What is the difference between story and narrative?

What does Aristotle say about the relationship between "action" and "character"?

What do you understand by Christian Metz's point that in narratives we should consider "the time of the thing told and the time of the telling"?

Give some examples of devices to manipulate time used by filmmakers.

NARRATIVE THEORY

Narrative Theory

Make sure you have four separate posts summarising the key narrative theorists below:

Vladimir Propp - Russian theorist of folk tales
Tsvetan Todorov- Bulgarian structuralist
Roland Barthes - French semiotician
Claude Levi Strauss - French anthropologist

Now apply all 4 to a mainstream movie of your choice.

eg.

G324 - Advanced Portfolio Task Brief

Your task is to create:

"1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 

1. • a website homepage for the band;
2. • a digipak for the album’s release;
3. • a magazine advertisement for the digipak."

Your artist, album, and video will need to be original and created by you. You can choose a song from the following playlist (TBC) for your promo video (but remember you are planning the release and promotion of an entire album.)






A digipak is a certain type of cardboard packaging for a physical release of a CD. They look like this:



They can have four, six, or even eight panels. Here are some templates for them: http://www.oasiscd.com/graphics/templates-digipak.asp


GETTING STARTED:

The first thing you need to do is research existing artists and see how they present a coherent identity across their videos, websites, digipaks, and start researching these specific items. See this post for more info.