UK 'Tribes'

Channel 4 think that most of the UK youth generation (16-24) can be defined into a number of tribes (subcultures)

Image from Channel 4/Crowd DNA

"They’re everywhere. Young Alts down one end of the high street. Skaters pulling moves in front of the town hall. Trendies ignoring everyone else as they march towards a Saturday shopping spree. This project – commissioned by Channel 4, created by Crowd DNA – takes you to the heart of young Britain. 

Tribal alliances are less hard and fast than they once were. The exchange of ideas is more fluid; the social glues that unite people more varied – you might disagree on which band is best, but you could still share a loyalty for Topshop, Sony PlayStation or Channel 4. Thus, understanding the dynamics of tribal UK is essential for brands who wish to engage and, vitally, become part of the conversation."

Some of these tribes include; New Casual, Boy Racer, Hipster, Tumblr Kids, and Townies. 

Have a look at their definitions and see if you agree; http://www.uktribes.com

Or take the quiz to find out what tribe they think you belong to: (requires registration to channel4.com) http://tribes.channel4.com

What do you think?