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Fight Club (1999 David Fincher)
Showing posts with label ancillary task. Show all posts
Showing posts with label ancillary task. Show all posts

Wednesday, 2 March 2016

Digipak - Exam board advice



If you look up digipak on wikipedia, you'll see it contains four or six frames. There are loads of examples on play.com and several linked to this the exam board's advice blog below which gives examples of excellent candidate blogs. This one contains a digipak which is very well constructed and comprises six panes. Scroll down to find it.






Exam board clarification on sizing etc

They definitely want you to include most of the following (which are codes and conventions of real digipaks as opposed to CD covers):


  • Front
  • Spine
  • Back
  • Membership postcard/flier
  • Lyric section
  • Disk impression
  • Band info section/booklet
  • Free image/poster

How to get the top Level 4 in your digipak


  1. Level 4

    The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
    • awareness of conventions of layout and page design
    • awareness of the need for variety in fonts and text size
    • accurate use of language and register
    • the appropriate use of ICT for the task set
    • appropriate integration of illustration and text
    • framing a shot, using a variety of shot distances as appropriate
    • shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
    • manipulating photographs as appropriate, including cropping and resizing


      If you have worked in a group, an excellent contribution to construction is evident.  Be clear about what EXACTLY you did.

Sunday, 13 September 2015

Researching artists, videos and ancillary tasks for your project.

For your G324 project you are not simply creating a music video, but in reality you are creating:

"A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 
  • a website homepage for the band; 
  • a digipak for the album’s release;
  •  a magazine advertisement for the digipak."

So in reality you are creating a new band, and promoting a new fictitious album from them. 

(Only you will be 'borrowing' a real song to use for the video part) 

Your blog and your research should reflect this. You will need to research bands and artists as a whole and see;


  1. How they promote themselves across multiple platforms (video / website / artwork)
  2. If and how they create consistent theme through image, style, design, colour, narrative, tone, etc. 
  3. How these various elements come together to promote a single media text (in this case an album) 
As an example, have a look at this from CHVRCHES. A pop/electronic band from Glasgow who are about to release a new album called " Every Open Eye"

Videos: 



Website screenshots;

Album page

Merchandise / Shop page 

Main 'Splash' screen promoting album 

Menu tab

Instagram

Album + single artwork. (digipak art)

Album

Single

Single

Single 


Publicity Photos 






What you need to do, is put an analysis of more than one artist on your blog, who is currently or has recently promoted a new album. You should include examples of the media texts listed in the brief (Videos, website, artwork, magazine adverts). What you need to do, that I have not done, is to analyse and evaluate the images and examples you are adding to your blog to answer the questions I put at the top of this post. 

- Mr Lane