REVISED RESEARCH AND PLANNING

Using the videos we watched in class today (see below), make a research and planning post about how you intend to use the techniques within your own A2 project.  Screengrab relevant examples to evidence your planning.

https://www.youtube.com/watch?v=UivZrL2znh0 - The Blaze - Virile (dancing in flat) https://www.youtube.com/watch?v=ryH5cga0yUI - Kate Nash - Foundations https://www.youtube.com/watch?v=TMSSqCEZaOk - Me and Mandy https://www.youtube.com/watch?v=uhpjB5IVH9M&feature=kp - Will Young - Changes https://www.youtube.com/watch?v=boo2Zm69fhY - Florence and The Machine (Best styling)

Classwork and homework for 10th October - Mrs Hafenrichter

Tick sheet for Coursework Research and Planning A2

1. Analyse AT LEAST 5 videos in your chosen music genre and embed the YouTube videos onto your blog to gain maximum marks.
2. Upload images and analysis of location, costume, props etc
3. Make sure you have a photo storyboard/drawn storyboard/animatic plus analysis INCLUDING changes made and why
4. Include an audience questionnaire about audience expectations of videos in your chosen genre - embed the Survey Monkey link
5. Lyrics analysis with initial ideas (include shot types and possible edits you intend to use).
6. Research of music video directors - eg. David Fincher - with conventions they use in their work
7. Research into websites and digipacks - put the analysis of the Kanye West Rolling Stone cover in with this - Link to artist research examples here 
8. Images and analysis of 2 music magazine adverts for a forthcoming tour of an artist like yours
9. Theory posts - Andrew Goodwin, Tori Kelly, Facial expressions, Laura Mulvey
10. Your final pitch: Make sure you have a narrative analysis of your planned pitch
11. Embed rough cuts of your work with feedback from public and changes made

HOMEWORK FOR MONDAY 26TH SEPTEMBER

Following today's lesson on the lovely Ms Swift, please make sure you write up your analysis of her star persona as featured in the music video for You Belong With

Me.

This must be uploaded onto your COURSEWORK BLOG using your class notes.

You must also compare this star image with another artist targeting a different audience from Taylor so that you evidence original research into the marketing of music artists.

HOMEWORK DUE NEXT MONDAY.


Here is the link to the video we watched:


https://www.youtube.com/watch?v=VuNIsY6JdUw


Here are the questions we discussed today that you should be answering in your analysis:

• Is the music video based in real life, or does this take place in a fantasy world?
• Is the way the artist is portrayed in the video really how that person dresses and acts in real life?
• Consider how the musician is dressed - is that how regular people dress?
• Consider the actions taken by the artist in the video - would they really do these things in real life?
• What is the benefit for the musician to portray him or herself this way?
• Does the video portray people in stereotypical ways? Are these reflections of real people or are they just one-sided characters?
• Consider the editing - how does the frequency of cuts from shot to shot affect how you feel about the video?
• Consider the setting - why did the director choose this location or setting?

Andrew Goodwin

Find examples from music videos to illustrate all of Andrew Goodwin's theories.

Post these on your Coursework Blog G324.

Powerpoint on Goodwin's Theories

Exam board blog with coursework exemplars

Exam board blog

Digipak - Exam board advice

If you look up digipak on wikipedia, you'll see it contains four or six frames. There are loads of examples on play.com and several linked to this the exam board's advice blog below which gives examples of excellent candidate blogs. This one contains a digipak which is very well constructed and comprises six panes. Scroll down to find it.






Exam board clarification on sizing etc

They definitely want you to include most of the following (which are codes and conventions of real digipaks as opposed to CD covers):

• Front
• Spine
• Back
• Membership postcard/flier
• Lyric section
• Disk impression
• Band info section/booklet
• Free image/poster

Here are some templates to make the digipak (for photoshop you need to download the PSD files)

REALLY IMPORTANT - MUST BE UPLOADED TO YOUR BLOG

For the music video, candidates need to show evidence they have sought permission to use the track - no more than that, e.g. a letter or fax to the artist/label concerned. Other non- original material may only be used in a limited way. 

eg. if your track was by Katy Perry, you would do the following:

Metamorphosis Music is an American record label owned by Capitol Records and founded in 2014 by singer Katy Perry.  This is a screen grab of their website to use to contact them.

Just email a request and then screen grab your email and put it onto your blog.  You only need to ask for permission for educational purposes for your A Level Media Studies coursework.  You do not need to evidence the reply, although it would be great if you do get one!

A2 Evaluation Help

There are only 4 questions for you to answer for your Evaluation this year.  They are:















HELP FOR EVALUATION QUESTIONS


Here is a A* grade Evaluation:

Aaron's Evaluation

THE KEY IS TO MAKE SURE YOU USE FOUR DIFFERENT METHODS OF ANSWERING THE QUESTIONS USING NEW MEDIA TECHNOLOGIES TO EVIDENCE YOUR LEARNING IN AS VISUAL A METHOD AS POSSIBLE - eg. Director's cut, vox pops, vlog, garageband (incorporating still images), 9 key frame analysis (as you did last year),

How you are marked for your coursework

The coursework unit at A2 is marked out of a total of 100 marks: 

20 marks for the planning and research and its presentation; 
60 marks for the construction of your actual products (music video, website and digipac); 
20 marks for the evaluation.

In the evaluation the following four questions must be addressed:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?
  
• How effective is the combination of your main product and ancillary texts?
  
• What have you learned from your audience feedback?
  
• How did you use media technologies in the construction and research, planning and evaluation stages? 
  
  
  
  
  You need to have a rough cut of your music video completed by Thursday 11th February, in order that you can use half term for any mop up shoots.
  
  It is very important that you show your rough cut to as many people as possible so that you can make changes reflecting feedback in order to answer Question 3.
  

Exam board advice: "How to Create an Animatic"

How do I create an animatic?


1. draw storyboard frames- nice and bold, black pen if possible
2. take individual photos of each frame
3. upload the photos to the computer
4. import the photos into the edit programme
5. drop each image onto the timeline and cut to the required length
6. put music or other sound on the audio timeline
7. add titles or effects/transitions as required
8. export to quicktime and upload to youtube or vimeo
9. embed the video onto the blog or save it to a CD


Remember: examiners reward use of media technology to evidence your research and planning.  Animatics are the best way to show off your storyboard.

Sample music video animatic

Audience Research for your artist

Buy a music magazine which features articles/adverts about artists in your chosen genre.


Analyse an advert or article for the representations made about the artist which you can then use for your website/digipack research.


Now look at how how the magazine writes about its reader in their Media Pack.
This should help you have a more detailed understanding of how to write about the audience for your artist.


Here's Q magazine's media pack.


Q Magazine Media Pack

Audience Research

In the video link below Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about how a band goes about finding its target market, and the importance of that audience in a band's career.

Embed this blog into your coursework blog and reflect upon how this has helped you in terms of considering the audience for your artist/band.

Finding your target market

A2 exemplar blog - This is an A grade

Hello everyone,

Welcome everyone and well done on your AS results.


Have a look at this blog and check out the competition.

Mrs H.

http://continentalpictures.blogspot.co.uk/