REVISED RESEARCH AND PLANNING

Using the videos we watched in class today (see below), make a research and planning post about how you intend to use the techniques within your own A2 project.  Screengrab relevant examples to evidence your planning.

https://www.youtube.com/watch?v=UivZrL2znh0 - The Blaze - Virile (dancing in flat) https://www.youtube.com/watch?v=ryH5cga0yUI - Kate Nash - Foundations https://www.youtube.com/watch?v=TMSSqCEZaOk - Me and Mandy https://www.youtube.com/watch?v=uhpjB5IVH9M&feature=kp - Will Young - Changes https://www.youtube.com/watch?v=boo2Zm69fhY - Florence and The Machine (Best styling)

HOMEWORK FOR MONDAY 26TH SEPTEMBER

Following today's lesson on the lovely Ms Swift, please make sure you write up your analysis of her star persona as featured in the music video for You Belong With

Me.

This must be uploaded onto your COURSEWORK BLOG using your class notes.

You must also compare this star image with another artist targeting a different audience from Taylor so that you evidence original research into the marketing of music artists.

HOMEWORK DUE NEXT MONDAY.


Here is the link to the video we watched:


https://www.youtube.com/watch?v=VuNIsY6JdUw


Here are the questions we discussed today that you should be answering in your analysis:

• Is the music video based in real life, or does this take place in a fantasy world?
• Is the way the artist is portrayed in the video really how that person dresses and acts in real life?
• Consider how the musician is dressed - is that how regular people dress?
• Consider the actions taken by the artist in the video - would they really do these things in real life?
• What is the benefit for the musician to portray him or herself this way?
• Does the video portray people in stereotypical ways? Are these reflections of real people or are they just one-sided characters?
• Consider the editing - how does the frequency of cuts from shot to shot affect how you feel about the video?
• Consider the setting - why did the director choose this location or setting?

G324 - Advanced Portfolio Task Brief

Your task is to create:

"1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options: 

1. • a website homepage for the band;
2. • a digipak for the album’s release;
3. • a magazine advertisement for the digipak."

Your artist, album, and video will need to be original and created by you. You can choose a song from the following playlist (TBC) for your promo video (but remember you are planning the release and promotion of an entire album.)






A digipak is a certain type of cardboard packaging for a physical release of a CD. They look like this:



They can have four, six, or even eight panels. Here are some templates for them: http://www.oasiscd.com/graphics/templates-digipak.asp


GETTING STARTED:

The first thing you need to do is research existing artists and see how they present a coherent identity across their videos, websites, digipaks, and start researching these specific items. See this post for more info.





Types of music videos: - Homework

Your homework task is to; 

Using your class notes, write up a detailed explanation of what the following types of music videos are, on your coursework blog.

1) Performance
2) Narrative 
3) Conceptual 

For each type you need to find 2 examples (we haven't seen in class) that fit, or partially fit, this definition. 

Due Monday (12V) / Tuesday (12Z)

Here are some for reference; 

PERFORMANCE: 

 

NARRATIVE







CONCEPTUAL

CLASSWORK AND REVISION FOR FRIDAY 29TH APRIL

Hi,

In preparation for next week's mock RESEARCH the theories of these leading music video theorists.

Bullet point the essential points of their theory and post examples FROM YOUR OWN WORK to exemplify them.

Sven E Carlsson - see revision notes post below for a link to this theory
Michael Shore
Steve Archer
John Stewart

and
Laura Mulvey (not a music video theorist but should be considered if you have featured women)

BE PREPARED TO DISCUSS THESE THEORIES IN YOUR NEXT MEDIA LESSON.

Exam board advice: "How to Create an Animatic"

How do I create an animatic?


1. draw storyboard frames- nice and bold, black pen if possible
2. take individual photos of each frame
3. upload the photos to the computer
4. import the photos into the edit programme
5. drop each image onto the timeline and cut to the required length
6. put music or other sound on the audio timeline
7. add titles or effects/transitions as required
8. export to quicktime and upload to youtube or vimeo
9. embed the video onto the blog or save it to a CD


Remember: examiners reward use of media technology to evidence your research and planning.  Animatics are the best way to show off your storyboard.

Sample music video animatic

Young and Rubicam's 4Cs - Use this to write about Audience on your blog