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Exam board blog with coursework exemplars

Exam board blog

Evaluation of Practical Work - Audience Question

This is from the exam board - TAKE NOTE IF YOU WANT AN A GRADE!

The practice of students giving out questionnaires and putting all the returned examples in their evidence has been discouraged for a long time. The main problem with this approach is not the survey method per se but the limited nature of the questions and the claims made for the responses. For example, asking ten fellow students their favourite genre of film, finding that seven out of ten say ‘horror’ and then using that to justify making a horror film opening as a result. Audience research is more productive if it addresses the following:

·      What do real audiences consume?

·      Who are the specific audiences for particular products?

·      How do media industries target those audiences?

Those questions require research of a different kind to the local questionnaire method; initial research online looking for data about the industry students are dealing with, such as box office figures for films or circulation figures for magazines would be a good starting point. Part of research involves looking for examples of how marketing works across a range of media- for films this includes considering posters, trailers and their selling points, for example.

Later audience research should be considered in a series of stages, each involving formative qualitative feedback. So, for example:

·      Pitching the product to the rest of the group and taking feedback, noting the responses from this and deciding how to act as a result.

·      Showing early drafts of the work (such as an animatic of the storyboard or a mock up front cover) and asking some carefully framed questions about them to get a sense of the audience’s understanding of the product rather than just a measure of whether the audience liked it.

·      Taking peer feedback at later stages and then again on the finished product; asking things like “can you tell me what happened in that sequence, what the relationship between the characters is and what do you think will happen in the rest of the film?” to look for audience readings of the work. ‘

These approaches can be presented in a variety of ways- video extracts with framing commentary from the makers; audio, written. All would help move away from the pie chart of responses model which tends to be fairly unproductive.

How to get the top Level 4 in your digipak

0. Level 4
   
   The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
   
• awareness of conventions of layout and page design
  
• awareness of the need for variety in fonts and text size
  
• accurate use of language and register
  
• the appropriate use of ICT for the task set
  
• appropriate integration of illustration and text
  
• framing a shot, using a variety of shot distances as appropriate
  
• shooting material appropriate to the task set; selecting mise-en-scène including colour, figure, lighting, objects and setting
  
• manipulating photographs as appropriate, including cropping and resizing
  
  
  If you have worked in a group, an excellent contribution to construction is evident.  Be clear about what EXACTLY you did.
  

How your website is marked - to get a Level 4

0. Level 4
   The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
   
• producing material so that it communicates clearly to the ‘reader’ and is appropriate to the audience, using the conventions of web publishing to enable the ‘reader’ to navigate the material appropriately;
  
• using ICT effectively to appropriately integrate images, written text, sound and video;
  
• using conventions of image, video and sound production appropriately and effectively
  
• accurately using language and register, showing awareness of the need for variety in fonts and text size. 
  
1. 
   If you have worked in a group, an excellent contribution to construction is evident.  Be clear about what EXACTLY you did.

MY HELPSHEET FOR THE EVALUATION

My Helpsheet for the Evaluation

A2 Evaluation Help

There are only 4 questions for you to answer for your Evaluation this year.  They are:















HELP FOR EVALUATION QUESTIONS


Here is a A* grade Evaluation:

Aaron's Evaluation

THE KEY IS TO MAKE SURE YOU USE FOUR DIFFERENT METHODS OF ANSWERING THE QUESTIONS USING NEW MEDIA TECHNOLOGIES TO EVIDENCE YOUR LEARNING IN AS VISUAL A METHOD AS POSSIBLE - eg. Director's cut, vox pops, vlog, garageband (incorporating still images), 9 key frame analysis (as you did last year),