TIPS FOR THE EXAM TOMORROW

Click on the link below to help you for the exam tomorrow:


QUESTION 1A AND 1B HELP FROM THE EXAM BOARD


Good luck


Mrs H

How to write a Representation Essay - Q1b

Apply the concept of representation to one of your coursework productions

·      Identify characters, events or issues within the production to discuss

·      What representational concepts are highlighted?  Eg, race, gender, class, age etc

·      What representations have been generated?

·      Discuss the specific elements of character representation – ie. Mode of address, facial expression, clothing, behaviour etc

·      Have any stereotypical representations been generated?

·      Does the production conform to or subvert any dominant ideologies?

Some useful quotations:

“Identities are not ‘given’ but are constructed and negotiated – David Gauntlett

“Identity is complicated.  Everybody thinks they’ve got one.  Artists play with the idea of identity in modern society.” – David Gauntlett

“Men act and women appear.”  “Men look at women.  Women watch themselves being looked at.” – John Berger

“Women are aware of being seen by a male spectator.” – John Berger

“In a media saturated world, the distinction between reality and media representations becomes blurred or invisible to us” – Julian McDougall

“In advertising, males gaze and females are gazed at” – Jib Fowles

“Female models addressed to women appear to imply a male point of view” – Paul Messaris

Depending on who the main characters were in your AS and A32 productions, choose 1 or more of the following categorisations of people, and discuss how your video represents them.

INTRO – Explain which product (AS or A2) you will be analysing and which social groups you will be analysing the representations of..

MAIN BODY – AGE – How does your film/music video construct representations of different ages?  Consider costumes, props, location, body language, facial expression, sound, edits etc

Repeat for GENDER/CLASS/ETHNICITY/GOOD VERSUS EVIL

Have you included stereotypes and why?  Have you challenged them and why?

CONCLUSION: Why did you create these representations and what was the intended effect upon the audience.

Theorists you could include:

Levi Strauss and binary opposites – which media techniques did you use to create these oppositions and to what purpose?

Laura Mulvey and the male gaze (women seen as sex objects – only two roles for women “virgin” or “whore” in the media)

Vladimir Propp – his theory of narrative suggests that texts often represent characters as particular types in order to make them easily identifiable to the audience – eg. Hero, villain, donor, dispatcher etc

How did you signify this to the audience and why does it engage them?

Angela McRobbie (http://www.angelamcrobbie.com/)

She says that men and women are often represented through stereotypes in the media and are often shown in traditional gender roles.  For example women are often shown as weaker, victims, mothers, carers etc  Men are often shown as aggressive, strong, leaders etc.  Can you apply this to your work?

Stanley Cohen – he believes certain groups in society are ‘demonised’ and ‘marginalised’ through negative representations which cause moral panic when the majority of society fears that social group.  Did you do this?  Why?  What was the effect?

Any audience theory can be applied in the conclusion – eg. Two step flow; Stuart Hall’s Reception Theory (preferred reading) etc.

Question 1A Help

Click on the link below for the powerpoint I showed in class today:


Question 1A Revision Help

Good luck

Mrs H

HOMEWORK - Complete Question 1B - Media Language using Andrew Goodwin and others

Make sure you complete your Media Language essay on your blog this week.
When writing about your music video you are best to start with a Goodwin quote - see above.

Now try to find examples from your work to exemplify his theories.

Use my Revision sheet to add in more theorists such as Rick Altman and Steve Neale's ideas on Genre; Blulmer and Katz's Uses and Gratifications for the Audience; Roland Barthes' Myths and Levi Strauss' ideas on Binary Oppositions.

See below for some more help on Blulmer and Katz.

Exam Help - How to Answer Question 1A

See below for a powerpoint I created to help you with how to structure the answer for the first question of the exam.

REMEMBER you could get a combination of ANY 2 of the 5 options

The idea is to demonstrate HOW your skills have DEVELOPED over your two year A Level Course - in other words BE SPECIFIC:

Digital Technology
Creativity
Research and Planning
Post-Production
Using conventions from real media texts

HELP FOR HOW TO ANSWER QUESTION 1A

Use this to write your perfect Research and Planning Answer

Research and Planning - How to write the perfect Level 4 answer


Mrs H

My Generation Homework

(

left image - real Time magazine cover, right image, spoof 'rebuttal' of that cover)

Have a look at the previous post on generations and their identity. Look at the links for Millenials. 

Here are some of the key ones:

http://www.dazeddigital.com/artsandculture/article/24193/1/millenials-british-youth-dazed-generation
http://www.theguardian.com/culture/2014/mar/20/youth-subcultures-where-have-they-gone

Your task is to create a profile of the identity of 'Generation Y' or 'Millenials' (people born somewhere between the late 1980's to the early 2000's). 

Your profile should include representations and examples of subcultures,  historical events (such as the London Riots, Stop The War protests or University Fee's demonstrations) important social factors (such as the legalisation of gay marriage) and specific examples of media texts.

Try to include examples from as many media industries as you can, such as;

• TV
• Web 2.0 & Social Media (Tumblr, YouTube, Facebook, Twitter, Instagram, Soundcloud, Vine, etc.)
• Film
• News & Press Coverage
• Music & Radio
• Music Videos

You should focus on both how your generation creates identity and represents itself, as well as how it is depicted and represented, and if that representation is mostly created by the media. 

As an extension try to link this to some of the work of the theorists we have already looked at, or find your own examples of theoretical study and understanding. 

Introduction to G326 Section B

Here is my presentation introducing collective identity and G325.

Make sure you note down the thoughts about  Collective Identity from Polletta and Jasper,  and Gauntlett's ideas about identity and role models.