Genre and Audience - Watch Michael Wesch's videos

Watch these two videos on an anthropological introduction to YouTube made by Michael Wesch.  Reflect on what these say about audiences and genre in the 21st century.

An anthropological introduction to YouTube

Web 2.0

Michael Wesch is Associate professor of cultural anthropology at Kansas State University.

Rick Altman - Genre Theory

Make sure you have posted your notes on Altman's Semantic/Syntactic/Pragmatic approach to Genre theory.

Applying Stuart Hall's Theories - Kanye West

Please make sure you have uploaded your theoretical analysis of the Kanye West cover of Rolling Stone magazine onto your blog.

Remember to refer to both the preferred or dominant reading of the text and the oppositional reading with EVIDENCE to back up your points.

Now you have an exemplar for writing about your own work using media theories.

Half term homework

Watch this BBC programme.

Blog your response to the programme on your exam blog.  Try to think about how the media might be responsible for "injecting" these ideas into the masses.

Is Britain Racist?