Audience Theories

Watch Grant Abbitt's theory videos on Audience.  He has one on Hypodermic Needle Theory, one on Cultivation Theory and one on 2 step flow.  Summarise these theories on your blog with examples to evidence your understanding.


Grant Abbitt - Hypodermic Needle Theory


Grant Abbitt on Cultivation Theory


2 step flow

Theories on Representation - Post on your exam blog

Laura Mulvey - "Visual Pleasure and Narrative Cinema" (1975 academic paper). Apply Mulvey's theories on the male gaze and the quality of "to-be-looked-at-ness"to the video for "She's so Lovely" by Scouting for Girls.

Look at this blog for revision

Homework for Music Video Practical and Theory

Pick one of the following 3 movie directors who were film school graduates whose first jobs were in music video:

Michel Gondry
David Fincher
Spike Jonze

Upload their biographical backgrounds.
Find examples of intertextuality in their music video work.

Finally, write a sentence incorporating John Stuart's phrase where he claims a music video is the ideal medium for "incorporating, raiding and reconstructing" other media for meaning.

Try to link this to the 2 audiences - the band's fanbase and the original text.

REMEMBER: Marilyn Monroe in Gentlemen Prefer Blondes and Madonna's Material Girl.

Arcade Fire - The Suburbs Analysis Task - Deadline Friday 18th September

Watch the video of The Suburbs again:

Arcade Fire - The Suburbs

Now look at this A2 blog:

Analysis of Arcade Fire's The Suburbs

Now post your own thoughts on the video, using Andrew Goodwin's theories as pointers.

You can use my screengrabs if you like - they are on the shared Media Drive in Room 70.

Mrs H

Andrew Goodwin Music Video

Prezi on Andrew Goodwin

Use this to help you with research on Andrew Goodwin's theories.

Mrs H

Complete for homework this week