REVISION NOTES FOR QUESTION 1B EXAM

If you want to write about your music video for this question then you need to revise Andrew Goodwin.  As he talks mainly about what makes music video a particular art form you can use his 5 categories to discuss theories of Audience, Representation, Genre, Narrative and Media Language.

Make notes on your blog using the 6 bullet points below with SPECIFIC EXAMPLES from your own work to match each category.

ANDREW GOODWIN'S THEORY

1. Music videos represent Genre characteristics: a rock band should be performing in the music video - how did you do this?
2. Relationship between and visual and lyrics: what is being said is being literally or metaphorically represented visually in a specific camera shot
3. Relationship between music and visuals: shots change in synch with drum beats
4. Record company’s demands: close up of artist, star image.
5. Voyeurism and the notion of looking: any explicit references to this in the mise-en-scene?
6. Intertextual reference: any implicit representations in your video to other texts?  Link this to your audience.

OTHER MUSIC VIDEO THEORISTS WHICH YOU CAN USE.

Make notes on Sven E Carlsson's theory summarised below (it's a little like Levi Strauss!)

What is music video? Sven E Carlsson's theory summarised