HOMEWORK FOR MONDAY 26TH SEPTEMBER

Following today's lesson on the lovely Ms Swift, please make sure you write up your analysis of her star persona as featured in the music video for You Belong With

Me.

This must be uploaded onto your COURSEWORK BLOG using your class notes.

You must also compare this star image with another artist targeting a different audience from Taylor so that you evidence original research into the marketing of music artists.

HOMEWORK DUE NEXT MONDAY.


Here is the link to the video we watched:


https://www.youtube.com/watch?v=VuNIsY6JdUw


Here are the questions we discussed today that you should be answering in your analysis:

• Is the music video based in real life, or does this take place in a fantasy world?
• Is the way the artist is portrayed in the video really how that person dresses and acts in real life?
• Consider how the musician is dressed - is that how regular people dress?
• Consider the actions taken by the artist in the video - would they really do these things in real life?
• What is the benefit for the musician to portray him or herself this way?
• Does the video portray people in stereotypical ways? Are these reflections of real people or are they just one-sided characters?
• Consider the editing - how does the frequency of cuts from shot to shot affect how you feel about the video?
• Consider the setting - why did the director choose this location or setting?