Buy a music magazine which features articles/adverts about artists in your chosen genre.
Analyse an advert or article for the representations made about the artist which you can then use for your website/digipack research.
Now look at how how the magazine writes about its reader in their Media Pack.
This should help you have a more detailed understanding of how to write about the audience for your artist.
Here's Q magazine's media pack.
Q Magazine Media Pack
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