- Using your work from the last two lessons prepare a plan for a 500 word essay on this question.
- Identity: - Gauntlett says for modern society; "Having an identity is a known requirement"
- David Buckingham says "identity also implies a relationship with a broader collective or social group of some kind."
- Zygmut Bauman says "Identity is almost infinitely negotiable"
- Mediation: - De Zengotita says mediation is the process of us experiencing the world through the media, so the media must shape our identity.
- Mediation also means the negotiation to resolve a dispute between two things. Remember Bauman!
- Stuart Hall tells us that negotiation in the media - is when we interpret a media text based on ourselves and our own ideas, rather than mindlessly absorbing it.
- So... Mediation could be the negotiation, the process of us using the media to create our identity.
- Buckingham and Poletta & Jasper say that we normally create this identity using a collective (group). P&J say this identity can be created by an outsider (The Media) but the group must accept it.
- This group can often become a subculture.
- Cohen says that if this group is not understood (they are Deviant) by society, they can be Demonised. This can create a moral panic against that group by the outside media. This can in return, strengthen and reinforce that group in a repeating cycle. (The media essentially publicises the deviant behaviour)
- Lacan says that we like to look at people like ourselves (The mirror stage).
- So!...
- Mediation could be.... our relationship with the media, how we use the media to find others like ourselves and to define who we are. (This is often how subcultures exist or are defined)
The questions says, has this process increased or decreased?
Here's the article we discussed about whether, for modern youth, subcultures have died
Here are some ideas of examples you can focus on. Think about
New Media:
YouTube: - KSI / Zoella / PewDiePie / JennaMarbles / Other famous YouTubers that are either identified with, or where collective identity is formed as being a collection of fans (eg. PewDiePie's 'Bro Force')
- http://www.theguardian.com/technology/2015/oct/22/pewdiepie-youtube-felix-kjellberg-this-book-loves-you
- http://variety.com/2014/digital/news/survey-youtube-stars-more-popular-than-mainstream-celebs-among-u-s-teens-1201275245/
- http://www.dailymail.co.uk/femail/article-2846670/What-YouTube-superstar-Zoella-reveals-teenage-girls.html
- http://www.dailymail.co.uk/home/you/article-3280866/I-don-t-feel-like-celebrity-just-feel-like-teenage-girl-wants-Zoella.html
Instagram: - One Direction / Taylor Swift / Justin Bieber / Essena O'Neill
Facebook / Social Media: - UniLad / LadBIBLE / VICE / IFLScience etc. / Fan Pages
- http://www.buzzfeed.com/patricksmith/inside-the-lad-bibles-viral-web-empire#.yx08vblmgR
- http://www.bbc.co.uk/news/uk-31126002
Web 2.0 Sites: - Reddit / 4Chan / 9Gag / LadBible
TV:
Educating Essex /Cardiff/EastEnd / Barely Legal Drivers / Made In Chelsea / Misfits / The Inbetweeners / Fresh Meat / Fandoms: Dr Who, Sherlock Etc. (People who identify because of being a fan rather than with the show, the content defines them)
- http://www.theguardian.com/tv-and-radio/2014/aug/29/educating-the-east-end-educating-yorkshire-educating-essex
- http://www.telegraph.co.uk/culture/tvandradio/8216973/Misfits-a-typically-British-surprise-hit.html
MUSIC:
One Direction / Justin Bieber / Lady Gaga / Rihanna / Beyonce / Specific Musical Subcultures: - Eg Dance / Grime / Metal / Punk / Dubstep / Rave / Indie etc.
- http://www.theguardian.com/music/musicblog/2015/aug/24/one-direction-fans-boyband-teenage-girls
FILM:
Eden Lake / Shank / Harry Potter / Kings of Summer / The Hunger Games / Twilight /
NEWS:
Reporting of London Riots / Knife Crime / Gang Violence / 'Out of control Party' stories / Moral Panics surrounding young people and: Alcohol / Sex / Violence etc. / Moral Panics surrounding internet memes and viral trends.
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