"1. A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- • a website homepage for the band;
- • a digipak for the album’s release;
- • a magazine advertisement for the digipak."
Your artist, album, and video will need to be original and created by you. You can choose a song from the following playlist (TBC) for your promo video (but remember you are planning the release and promotion of an entire album.)
A digipak is a certain type of cardboard packaging for a physical release of a CD. They look like this:
They can have four, six, or even eight panels. Here are some templates for them: http://www.oasiscd.com/graphics/templates-digipak.asp
GETTING STARTED:
The first thing you need to do is research existing artists and see how they present a coherent identity across their videos, websites, digipaks, and start researching these specific items. See this post for more info.
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