Genre Research

This is your homework - to be completed by Monday 18th/Tuesday 19th July

WHAT MAKES A ______ VIDEO? 

(Eg. What makes a pop video)

•Choose a particular genre

•Find 5 artists from that genre

•Look at their music videos and try to find links and conventions that videos from that genre have. (Such as Pop Videos featuring a certain number of costume changes / Rock videos often focusing on the performance of the individual band members.)

•Also note whether they are a solo artist or a band (and how they show this in their videos)

•Look for technical codes such as;

–Whip Pans, Crash Zooms, Jump Cuts, Close Ups, Slow Motion, Cross Cutting, Props, Costumes

•And look for narrative & genre codes such as

–Theme, Storyline, Characters, Use of artist as character, Goodwin’s theories, Atmosphere, Tone, Concept, Relationship between lyric and visuals.